OCTOBER 13TH - 19TH, 2026
Negril Jamaica
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MEDIA PARTNERSHIP OPPORTUNITY
Join us for a free, all-ages community music festival celebrating the 82nd Earthstrong of cultural icon Peter Tosh. Hosted at his final resting place, the Peter Tosh Memorial Garden, this year’s festival will draw fans from all over the island and around the globe for a day of music, culture, and community.
Negril, Jamaica
Live Performances + Cultural Experiences
Family Fun Day + Vendors + Food + Tribute Ceremony
Event OVerview
JAMAICA’S GANJA HERO
Peter Tosh became known as Jamaica’s Ganja Hero for making cannabis legalization part of his lifelong fight for freedom, justice, and Rastafari culture. Through songs like Legalize It, he challenged laws that criminalized ganja and used his global platform to demand change decades before reform became mainstream.
That message connects naturally to Jamaica’s National Heroes Day, which honors those who stood against oppression and fought for Jamaican freedom and identity. While Tosh is not an official National Hero, his fearless activism and refusal to stay silent place his legacy firmly within that same spirit of resistance and cultural pride.
The Peter Tosh Foundation
The Peter Tosh Foundation is a non-profit organization dedicated to preserving the legacy of Peter Tosh by empowering communities, supporting youth, promoting education, and advancing social and environmental justice. Rooted in the values of equality, freedom, and unity, we work to create lasting change and a brighter future for generations to come.
Provide opportunities for youth
Support economic development
Promote environmental sustainability
Celebrate music and culture
Build partnerships for the community
Create a future for generations
Negril, Jamaica, is a fitting home for Peter Tosh’s Earthstrong celebration. Known for its deep roots in reggae culture, laid-back spirit, and connection to Jamaica’s creative history, Negril brings together the music, community, and natural beauty that reflect the world Tosh came from and helped shape.
Set against the backdrop of Jamaica’s west coast, the celebration becomes more than a tribute. It is a gathering in the place where the culture behind the music is still alive, bringing fans, artists, and community together to honor Peter Tosh’s life, message, and lasting impact.
AGENDA
Tuesday, Oct. 13th, 2026
Tuesday Service - The Compound, Kingston
Wednesday, Oct. 14th, 2026
Saturday, Oct. 17th 2026
October Earthstrong Celebration
- Woodstock, Negril
Live performances
Touch of Tosh - Peter Tosh Museum, Kingston
Nyabhingi Drummers and Dancers
Cocktail Style
Tosh Interviews
Meet and Greet
Museum Tour
Monday, Oct. 19th, 2026
National Heroes Day!
Earthstrong Ceremony - Memorial Garden, Belmont Westmoreland
Thursday, Oct. 15th 2026
Blessing of the Mausoleum
Drumming and dancing
Tosh Talks - Kingston
Possible After - Tribute at Blue Ocean
Panel Discussions
Why Partner with US as a Media Sponsor?
Align Your Brand with:
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Reach New Audiences:
Social justice & global cultural activism Iconic reggae heritage & music history Community empowerment & sustainability
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Gain Exclusive Media Access:
Interviews with artists & cultural leaders Behind-the-scenes access & backstage moments Live broadcast opportunities + branded segments
With millions of followers across platforms, we consistently see strong interaction through likes, comments, shares, and video views. Each channel delivers unique reach and impact, fueled by passionate fans and compelling content.
Facebook:
Followers : 2,600,000
Engagement : High interaction with posts, frequent shares and comments
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Instagram:
Followers : 575,000+
Engagement : High likes and comments per post, strong visual content
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YouTube:
Subscribers : 246,000+
Views : Millions of views on popular videos, regular updates with high engagement
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Tik Tok:
Subscribers : 30,500+
Views : High likes and comments per post, strong visual content
Fan Locations
Primary Locations:
JAMAICA:
Strong local following with significant attendance from Kingston, Montego Bay, and other major cities.
NORTH AMERICA
Large fan base in the United States and Canada (particularly in New York, California, Florida, and Toronto)
EUROPE:
Significant following in the UK, Germany, France, and the Netherlands.
CARIBBEAN:
Fans from neighboring islands including Trinidad & Tobago, Barbados, and the Bahamas.
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Secondary Locations:
SOUTH AMERICA
Growing fan base in Brazil, Argentina, and Colombia.
AFRICA:
Enthusiastic support from countries like South Africa, Kenya, and Nigeria.
ASIA:
Emerging interest in Japan, India, and the Philippines.
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Live Reggae
Performances
Authentic
Jamaican Food
EVENT HIGHLIGHTS
Spoken Word & Guest Speakers
Family-Friendly
Activities
Nyabinghi
Drumming Circle
Cultural and Craft Vendors
Media Partner benefits
PROMOTION & VISIBILITY
Logo placement on all promo materials, banners, and press releases
Recognition in social media campaigns across Peter Tosh Legacy platforms
CONTENT INTEGRATION
Broadcast and stream portions of event
Exclusive artist interviews and performance clips
Mention and tagging across festival recap content
ON-SITE ACTIVATION
Host a branded booth or recording area
Opportunity to emcee
VIP access and hospitality for media crew
Audience snapshot
Demographics
All Ages
Diverse, music-loving audience with
interest in culture, history, and justice
Local Jamaican community + International guests (diaspora, tourists, press)
Digital Reach (Peter Tosh Legacy & Brand)
500K+ monthly social media reach
25K+ email subscribers
100K+ YouTube subscribers
Global brand affinity across U.S., Europe, Africa & Caribbean
Thank You!
MEDIA PARTNERSHIP OPPORTUNITY
